Preparing to go pro

Board members from the Alabama Press Association were at Samford today talking to JMC students. Their advice: journalists are generalists, don’t limit yourself to print or video but get a bit of both, separate yourself from your competition.

The board members were passionate, optimistic and dedicated to helping their community and their industry. They gave good advice for students, both in the Crimson office, and in Dr. Jones’ print practicum class.

Dr. Jones got the ball rolling: “What skills do these students need?”

The consensus response? “Everything.”

Sounds familiar.

Meanwhile Brent Miller, a professor at Florida State, recently published an interesting column at The Chronicle of Higher Education about résumés. You might want to jot this one down:

Here’s a trick I have used to land jobs myself: I copy specific phrases and buzzwords from the job posting into my résumé. Then I build them into the bullet points. “Instructional design a plus” from the posting becomes “experience in instructional design” on my application. (Obviously, I only do that when the statements are true.) I don’t refer to instructional design as something else, such as “building course materials.”

I have found that committee members who quickly scan résumés often look for the specific phrases they put in the job posting. Using other phrases to describe the same activity might cause a committee member to unknowingly pass over critical parts of your experience while they speed read. I have also heard of some corporate employers using an automated filter that electronically weeds out applications if they lack the right “keywords,” which essentially are the words from the job posting.

Have you seen a job that asks you to apply online, sending you through a portal and making you fill in forms? Your application may be filtered through keyword searching software. Think about that as it relates to cover letters, too.

Here’s another useful résumé read.

Brushing up with video help

The value of video:

For many publishers, video appears to have made the leap from fancy bell-and-whistle to reliable, significant stream of revenue. That said, the full picture of its promise is still developing; a variety of models are in use, and a number of potential directions are up for consideration. Here, Folio: checks in with publishers across the spectrum to assess the state and character of this medium right now, while looking ahead to opportunities beyond.

Writing for video resources: A Storify list of valuable links. Check it out.

What’s in store for journalism?

Matt DeRienzo looks at the University of Connecticut’s journalism program and market realities across the industry:

Albert said newsrooms must “fully embrace digital first, including social media.” And that means a top editor who is fully committed to digital, and ALL reporters and editors web-capable and social media savvy.

He said you need to find “the RIGHT efficiencies,” to put resources into journalism that distinguishes you, and to engage with the community and partner with others, “so you can devote more of your resources to things only you have.”

The world that Albert describes is the one Croteau’s students will inhabit. Will they be prepared? I know potential employers like me will be asking that question. We can’t afford not to.

If you’re interested in market trends and the future of the business — and you should be — DeRienzo’s read is worth your time.

Student audio slideshows

Students sometimes see the work of professionals and get disenchanted, because we often show off the best work out there.

“How am I ever going to be able to do that?”

With practice, my dear friends, with practice.

But it is a good point. And so a group of journalism professors from around the country have been submitting student work that might serve as inspiration to others, work that you could produce today yourself, I’d bet. And it is good work, fine storytelling.

Mindy McAdams has curated the list, which you can find on her site. I encourage you to check it out, be inspired by your peers, and go out shooting and recording.