Preparing to go pro

Board members from the Alabama Press Association were at Samford today talking to JMC students. Their advice: journalists are generalists, don’t limit yourself to print or video but get a bit of both, separate yourself from your competition.

The board members were passionate, optimistic and dedicated to helping their community and their industry. They gave good advice for students, both in the Crimson office, and in Dr. Jones’ print practicum class.

Dr. Jones got the ball rolling: “What skills do these students need?”

The consensus response? “Everything.”

Sounds familiar.

Meanwhile Brent Miller, a professor at Florida State, recently published an interesting column at The Chronicle of Higher Education about résumés. You might want to jot this one down:

Here’s a trick I have used to land jobs myself: I copy specific phrases and buzzwords from the job posting into my résumé. Then I build them into the bullet points. “Instructional design a plus” from the posting becomes “experience in instructional design” on my application. (Obviously, I only do that when the statements are true.) I don’t refer to instructional design as something else, such as “building course materials.”

I have found that committee members who quickly scan résumés often look for the specific phrases they put in the job posting. Using other phrases to describe the same activity might cause a committee member to unknowingly pass over critical parts of your experience while they speed read. I have also heard of some corporate employers using an automated filter that electronically weeds out applications if they lack the right “keywords,” which essentially are the words from the job posting.

Have you seen a job that asks you to apply online, sending you through a portal and making you fill in forms? Your application may be filtered through keyword searching software. Think about that as it relates to cover letters, too.

Here’s another useful résumé read.

Using LinkedIn in your job search

A site called Rock the Post offers Ten ways to use LinkedIn to find a job:

LinkedIn has over thirty-five million members in over 140 industries. Most of them are adults, employed, and not looking to post something on your Wall or date you. Executives from all the Fortune 500 companies are on LinkedIn. Most have disclosed what they do, where they work now, and where they’ve worked in the past. Talk about a target-rich environment, and the service is free.

Here are ten tips to help use LinkedIn to find a job. If you know someone who’s looking for a job, forward them these tips along with an invitation to connect on LinkedIn. Before trying these tips, make sure you’ve filled out your profile and added at least twenty connections.

Some of those tips might be useful to you.

Here’s my LinkedIn account, such as it is.

ONA student newsroom gig

Have you seen San Francisco in September? Want to work there for a few days?


Calling student journalists: Apply now for the Student Newsroom at ONA12
:

Students, are you looking for a great opportunity to cover digital media and learn from top leaders in the industry? Apply to be a part of the all-expenses-paid ONA12 Student Newsroom at the Online News Association’s annual conference, Sept. 20-22, in San Francisco.

Applications are now open — find the full application below. Application deadline is 6 p.m. PT, March 29.

The Student Newsroom, sponsored for the third year in a row by Google, immerses college students in a digital media environment by providing hands-on experience producing content for the ONA12 website before and during the conference, under the personal guidance of professional mentors.

The not so wayback machine

Someone asked a great question today about what a journalist should expect to be able to do. I whipped out my backback, produced my laptop, my DSLR, my audio recorder, started recording video on my iPhone and audio on a digital recorder. (I’ve slimmed my bag down a lot, but all of those things are still right there.

In the ancient dark ages of 2008 journalism professors were asking this question, too, what should students be able to do today. The answers on Mindy McAdams site, a generation of college students later, still hold up:

Write a 12-inch story (400–450 words) in AP print style w/ Web-appropriate head, subheads and suitable hyperlink(s).

Create a 2-minute audio clip with clear nat sound, narration and interview material, edited digitally and compressed for the Web.

Shoot, edit and compress a video of 2 min. 30 sec.

Create and maintain a single-subject blog for at least eight weeks (minimum 16 posts), with at least two posts per week.

Create a 1:30 to 2 min. Soundslides presentation that tells a coherent journalistic story.

Not included here, but it should also be in the back of your mind: social media, social media, social media. Go where your audience is for networking, ideas, corrections, spreading stories and so on.

More at the link, but if you are unclear on these things, on the why or how, let’s set aside some office hours. Remember: it isn’t difficult to find someone who can happily churn out that 12-inch story. We want you to stand out from that. That way you’re going to be a better commodity going forward for a potential employer.

And JMC 201 folks: Look at her blog suggestion. It is a good one to which you might aspire.