Brushing up on copy editing this summer? You should.

Engineering students build matchstick bridges and they and their professional peers play in software long before they install the first beam at a job site.

You, meanwhile, practice in public. Your errors are there for everyone to see. Consider that from the point of view of a reporter without a copy editor.

Reporters that can edit their own work have a terrific value. As I’ve been telling students for years: the skill of copy editing will take you a long way, the value of a reporter/copy editor in the current marketplace is high.

Steve Buttry does community engagement and social media, and he’s got some insight on this subject:

All newsroom jobs are changing. That includes copy editors and it should.

Journalists who have treated the copy desk as a safety net need to take more responsibility for the quality of their own work. And journalists who have specialized in copy editing will play multiple roles in a Digital First newsroom.

[...]

Every job is changing in Digital First newsrooms. We are trying to design a new newsroom for the economy and challenges of the digital marketplace.

Via Prof. Mindy McAdams

When dummy copy makes a dummy of you

The Suffolk Journal recently had a big, big problem with late-night copy that lead to very coarse language being published as a sub-head. Learn from their mistake. As in, don’t make it yourself.

Seven lessons to learn from it, including “Don’t insert jokes or vulgar statements into layouts-in-progress” are up at College Media Matters. As is the original dummy copy, coarse-language faux pas.

Did I mention the bad language? There’s a bad word.

Just the links

Textbook publishers? Apple is looking at you

Digital textbooks available for iBooks 2 on iPad will come at a significant discount over regular paper-based books, with prices at $14.99 or less from major publishers like McGraw Hill and Pearson.

The implications will be widespread.

Who? Whom? Geoffrey Pullum will tell you, in just 786 words.

Is HDR photography acceptable in journalism? Interesting ethical question. Is it news only if it is in the human visible spectrum? (No.) Is it acceptable to publish a photograph treated in any number of techniques as NASA frequently does? (Yes.)

The old-school photojournalism professor — like the man I studied under, a talented old veteran who spent his formative years covering civil rights marches — would say that what is in the viewfinder is the news. His point was that cropping a picture is editorializing. (We all know that even the presence, if not the interaction, of a photojournalist can impact the news event, so in that strictest sense this becomes a thorny issue: any opened shutter is potentially changing the story.) I spoke with a younger photojournalism professor about this recently and he laughed at the notion. To him that is an ideal of a photographer who hasn’t had to get a job in years.

Ultimately, if you open a photo in Photoshop or video in After Effects or your software of choice you can improve the shot, or you can alter your story. After the Iranian faux-missile launch story a few years ago Guardian leapt into the debate. Others have similarly chimed in on both sides of the Photoshop/photojournalism “Does it lie?” issue.

It can, but this is increasingly difficult to get away with. (So don’t be tempted.) It doesn’t even take long to get caught. (To be fair, that one was on the hands of a stringer, and not a staff pro. And herein lies the key, it comes down to trust. It comes down to credibility. So hard to earn, so easy to lose.

Scrupulous photogs, scrupulous people of any industry, know that and guard their credibility zealousy.

And then you get into grey areas. The court won’t let cameras in, so a television station is re-creating “the more absurd aspects” of a corruption trial with muppets. (Video is at the link.) I’m sure it is useful and captivating and will probably be remembered by the newscast’s audience for a good long while, but I could see it also making people queasy, though it is just another way to reach audiences. I bet a lot of the people working on that project never imagined themselves as puppeteers.

Pew research says it is the economy

The public’s interest in news about the economy far outreaches media coverage of it for the second week in a row this year, with 20 percent of people surveyed saying it was the story they were following most closely, while only 6 percent of news coverage was devoted to it. The week before, 19 percent of people said it was their top story, while 8 percent of coverage was devoted to it. This discrepancy continues a trend from last year, during which the economy was one of the most closely followed stories 32 out of 52 weeks, and was the top story of 2011 with 20 percent of coverage devoted to it. And yet in December alone, there was about twice as much interest in the economy as there was coverage of it.

Even during weeks when the economy was the top story, interest surpassed coverage.

Smart comments on that Poynter story, by the way.

Proofreading tips

Proofreading, we all have to do it. And some of us like the time honored tradition of copy editing more than others. Love it or hate it, it comes with the job.

Here are a few tips to help make it more palatable. Regrettheerror.com links to an editing memo from the New York Times:

This era of news publishing has put a greater emphasis on speed, across multiple formats and platforms. Thanks to blogging and continuous updates, more people in the newsroom find themselves in the role of publishing live material. The same forces have increased the workload and distractions faced by reporters, backfield editors, copy editors and producers. It can be tempting to cut corners. You might decide, unwisely, to save some time by bypassing the copy desk. There is rarely a justification for doing so. Our policy is for every article to get at least two reads, preferably one of them by an experienced copy editor, before publication.

And then you should check your work again, or have someone else check it.

The further in that memo is worth printing and keeping by your red pen. Do check it out.