Google offers STANDOUT

Google News unveiled a feature for publishers to mark their top content as well as give credit to others who have a major scoop. Standout is a head tag for a website’s HTML code:

The basic syntax is:

Content that is found to “standout” will be displayed with a “featured” label on the Google News homepage and in search results.

Google’s presenters said that using the standout tag to credit others will help your news organization build trust and credibility.

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The overall goal of standout, they said, was to reward the best, most original journalism on the Web.

If you use it more than seven times a week the Google spiders will begin to ignore it.